Get easy Visibility wins

Launch support for early software teams

I'm Risto Holappa. I help early-stage software startups shape their story, test ideas fast, and grow search visibility without hiring a big agency.

  • €500/month software launch sprint · minimum 3-month commitment
  • 4 working sessions each month to keep shipping and learning
  • Messaging, onboarding, and search experiments handled together
  • Startup Oulu members get one free 1-hour tech sparring session for technical SEO or full stack questions
Book a discovery callExplore services

What we build together

Every sprint keeps your software team focused on shipping the next release while we prepare launch copy, design, and learnings from fast tests.

Launch Foundations

Build or refresh your product site or docs on Webflow, Next.js, or the stack already in use by your dev team.

  • Positioning, messaging, and structure shaped for early-stage software buyers
  • Accessibility and Core Web Vitals ready on day one
  • Hosting, analytics, and experiment tooling wired up

Programmatic SEO Engine

Create a scalable set of landing pages for product, feature, and integration searches that matter to your roadmap.

  • Keyword and intent research mapped to upcoming releases
  • Reusable content templates and light automation
  • Structured data and on-page technical SEO baked in

Activation Loops

Launch sign-up, booking, or onboarding flows that take prospects from first click to active product use.

  • Checkout, booking, or onboarding flows tailored to your offer
  • Zapier, Make, and CRM integrations to keep ops lean
  • Search, social, and email touchpoints aligned

How we ship in 48 hours

  1. Discovery & RoadmapClarify the product story, demo goals, and sprint scope. We line up the next release and the experiments we will run.
  2. Blueprint & Content SprintDraft UX, copy, and SEO structure tuned for early-stage software cycles.
  3. Build & IterateShip the first version within 48 hours, then iterate weekly on the experiments that show signal.
  4. Growth EnablementHand off tooling, dashboards, and playbooks so you can keep testing fast after the first month.

Visibility wins for early software teams

Startups win when fast shipping meets steady search demand. I apply lessons from Rakentaja.fi and product sprints so your software stays discoverable as it evolves.

  • Search gains for terms like "{product} + integration" and role-based queries within the first weeks.
  • Rapid experiments on messaging, onboarding, and support loops without rebuilding your stack.
  • Lifecycle automation that keeps more than 30% of sign-ups active, proven across Rakentaja.fi, Omataloyhtiö.fi, Puutarha.net, and Rakentaja.pro.

Why software teams trust Risto

From first beta to paid plans, Reipas Consulting helps early-stage software founders ship launch pieces that convert and rank.

  • 10+ years building modern product sites, docs, and growth funnels
  • Hands-on time with SaaS, marketplaces, and developer tools
  • Transparent backlog, async updates, and same-day responses
  • Collaboration in English, Finnish, or both
Oulu entrepreneur

Software Launch Sprint pricing

€500/month

Minimum 3-month commitment · Cancel after the first 2 weeks if the direction is off

  • 48-hour delivery window for your first launch package
  • Four 30-60 minute co-working sessions each month
  • Unlimited async updates inside the agreed sprint scope
  • Dedicated analytics and SEO reporting dashboard
  • Startup Oulu members can redeem one free 1-hour tech sparring session (technical SEO or full stack)
Reserve your kickoff slot

Ready to back your software launch?

Share your roadmap and the experiments you need next. Startup Oulu members can mention their membership to redeem a free 1-hour tech sparring session covering technical SEO or full stack topics. I'll reply within 24 hours with a plan or a calendar invite.

risto@viher.it+358 44 285 4421

Based in Oulu · Supporting early-stage software teams across Finland